Dibwe Kalangu
I help organisations improve lead generation, conversion, and marketing performance through data-driven analysis, customer journey optimisation, and measurable growth strategies.
Designed and analysed a complete customer acquisition funnel for a logistics platform—from Meta campaigns and WhatsApp conversations through to quotes and bookings.
187,668
People Reached
1,202
Conversations Generated
123
Quotes Sent
65.04%
Quote-to-Booking Conversion
Capabilities
The growth systems I apply to improve acquisition, conversion, and marketing performance.
Designing acquisition funnels that generate and qualify demand.
Identifying drop-offs and improving conversion performance.
Connecting campaigns to measurable business outcomes.
Using technology to improve speed, consistency, and conversion.
Planning channels, journeys, and offers around qualified demand.
Translating funnel activity into clear decisions for stakeholders.
Facebook and Instagram campaigns built for conversations and lead quality.
Dashboards that translate marketing data into business decisions.
Proof
A snapshot of outcomes from the Bubakii growth engine—full analysis in the case study.
187,668
People Reached
1,202
WhatsApp Conversations
123
Quotes Generated
65.04%
Quote-to-Booking Conversion
About
My career started in software engineering, where I learned how to build systems and solve technical problems. Building Bubakii shifted my focus toward a bigger growth question: how do marketing, operations, and data work together to turn demand into qualified opportunities and measurable business outcomes?
Whether you're hiring for a marketing team or exploring a growth project, I'd welcome a conversation about how data-driven acquisition and conversion optimisation can support your goals.